Analysis of iGaming customers reveal a gender disparity between customers who prefer online sports gambling as opposed to those who are fans of other types of gaming, such as slots and table games.
And recent findings are likely one more way advocates of legalizing Illinois online casinos can bolster their arguments.
Must be 21+ and physically present in AZ, CO, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MO, NJ, NY, NC, OH, PA, TN, VA, WV, WY or Washington, DC. New users only. Must register using eligible promo code. First wager after registration must qualify. Min. Odds: -500. Max. Bonus Bet: $250. Awarded as non-withdrawable Bonus Bet that expires 14 days after receipt. Bonus Bet amount not returned for winning bets. Void where prohibited. See http://Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? CO, IL, KY, MD, MI, MO, NJ, OH, TN, VA, WV, WY, KS (Affiliated with Kansas Crossing Casino), ME (Licensed through the Mi’kmaq Nation, Penobscot Nation, and Houlton Band of Maliseet Indians, federally recognized tribes located in the State of Maine), NC (Licensed through Tribal Casino Gaming Enterprise), PA (Affiliated with Harrah's Philadelphia): If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or MD: visit http://mdgamblinghelp.org or WV: visit http://1800gambler.net ; AZ: Call 1-800-NEXT-STEP; IN: Call 1-800-9-WITH-IT; IA: Call 1-800-BETSOFF; LA (Licensed through Horseshoe Bossier City and Caesars New Orleans), Washington, DC (OLG Class A licensed Operator): Call 1-800-522-4700. ©2025, Caesars Entertainment Gambling Problem? Call 1-800-GAMBLER DC, LA: Call 1-800-522-4700 MA: Call 1-800-327-5050 or visit http://gamblinghelplinema.org NY: Call 877-8-HOPENY or text HOPENY (467369)
Rush Street: 53% of iGaming Customers Are Female
According to Rush Street Interactive, the Illinois-based parent company of BetRivers and PlaySugarHouse, males make up 83% of the sports betting cohort compared to just 17% female. However, female customers make up 53% of the iGaming (or iCasino) users compared to 47% of male customers.
While the above figures represent statistics from just one operator, they agree with the broader findings about gaming in general that other gambling research had shown.
Illinois does not currently have legalized iGaming, the term-of-art for online versions of slots and table games. Legislation for Illinois iGaming was introduced in both the state House of Representative and the state Senate. But those bills are in a race for passage before the legislature adjourns on May 19.
Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. First Bet Offer for new customers only (if applicable). Subject to eligibility requirements. Bonus bets are non-withdrawable. In partnership with Kansas Crossing Casino and Hotel. This promotional offer is not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
Another Study Covers Online Casino Demographics
Returning to the appeal iGaming has for various demographic casino cohorts, a report prepared by Spectrum Gaming, a New Jersey-based gaming consultancy for Indiana Gaming Commission and published last July, discussed the demographics of online gaming.
Only six states have regulated iGaming, and Indiana is not one of them. Only New Jersey, Pennsylvania, Michigan, Connecticut, West Virginia and Delaware have legalized iGaming, though it is widely conceded U.S. gamblers can access iGaming at illegal offshore gambling websites.
In its 100-plus-page report for Indiana, Spectrum Gaming noted the following from Golden Nugget Online Gaming data: For online sports betting customers (ages 30-35), the breakdown was 95% male to 5% female; for iGaming customers (ages 40-45), the customers were 55% male; for land-based casino customers (ages 50-55), the clientele was 51% female.
Sports Betting Much More Widespread than iGaming
So far, the spread of online gambling or mobile gambling has largely been about sports, such as wagers available at Illinois sportsbooks. More than 30 states have legalized sports betting and a substantial number include mobile sports betting.
With a certain target audience in mind, the marketing and advertising by national sportsbooks has had a distinct tenor.
When casino demographics have been studied, it has been found in the brick-and-mortar gambling world that slots customers have skewed both more female and older than other types of gamblers. Slots make up a substantial part of online casino gambling, which has grown in popularity just like the use of online Illinois sports betting apps.
Must be 21+ and physically present in AZ, CO, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MO, NJ, NY, NC, OH, PA, TN, VA, WV, WY or Washington, DC. New users only. Must register using eligible promo code. First wager after registration must qualify. Min. Odds: -500. Max. Bonus Bet: $250. Awarded as non-withdrawable Bonus Bet that expires 14 days after receipt. Bonus Bet amount not returned for winning bets. Void where prohibited. See http://Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? CO, IL, KY, MD, MI, MO, NJ, OH, TN, VA, WV, WY, KS (Affiliated with Kansas Crossing Casino), ME (Licensed through the Mi’kmaq Nation, Penobscot Nation, and Houlton Band of Maliseet Indians, federally recognized tribes located in the State of Maine), NC (Licensed through Tribal Casino Gaming Enterprise), PA (Affiliated with Harrah's Philadelphia): If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or MD: visit http://mdgamblinghelp.org or WV: visit http://1800gambler.net ; AZ: Call 1-800-NEXT-STEP; IN: Call 1-800-9-WITH-IT; IA: Call 1-800-BETSOFF; LA (Licensed through Horseshoe Bossier City and Caesars New Orleans), Washington, DC (OLG Class A licensed Operator): Call 1-800-522-4700. ©2025, Caesars Entertainment Gambling Problem? Call 1-800-GAMBLER DC, LA: Call 1-800-522-4700 MA: Call 1-800-327-5050 or visit http://gamblinghelplinema.org NY: Call 877-8-HOPENY or text HOPENY (467369)
Slots Studied at Traditional Casinos
An Oregon State study published in 2013, looking at gambling behaviors in traditional casinos, concluded “the most common profile of a slot machine enthusiast was a female homeowner, between the ages of 55 and 60, with at least some college education and an annual household income of more than $55,000.”
How much such a profile might translate to the current gaming landscape, one that has evolved in the last decade to include the potential for gambling on smart phones and computers, remains to seen.
Also to be seen will be the nature of the U.S. online gaming industry’s marketing outreach in the years ahead.
In the meantime, check out the top Illinois sports betting promos available at IllinoisBet.
GAMBLING PROBLEM? CALL 1-800-GAMBLER or 1-800-522-4700, (800) 327-5050 or visit http://gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit http://ccpg.org (CT), or visit http://www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $300 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Bet must settle by and Token expires 2/22/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: http://sportsbook.draftkings.com/promos. Ends 2/15/26 at 11:59 PM ET. Sponsored by DK.
![quote]( "quote")
