Bears Legend Mike Ditka to be BetRivers Brand Ambassador

Bears Legend Mike Ditka to be BetRivers Brand Ambassador

NFL Hall of Famer and former Chicago Bears player and coach Mike Ditka is coming to BetRivers to support Illinois sports betting.

Chicago-based Rush Street Interactive announced Tuesday the signing of Ditka to a multi-year agreement. He will serve as an NFL brand ambassador exclusively for BetRivers Illinois, the Bears’ Official and Exclusive Sportsbook Partner for IL gambling.

This is the third brand ambassador announcement over the past two days as Shaquille O’Neal signed on with WynnBET on Monday and new NFL Hall of Famer Charles Woodson signed on with FoxBET Tuesday.

“We are honored to partner with one of the greatest coaches in NFL history; someone who has deep roots in Chicago and is one of the most important figures in modern sports and culture,” Richard Schwartz, president of RSI, which operates and sportsbooks, said in a news release. “Mike Ditka was successful at every level of the game, from player to coach to analyst, and we're thrilled for him to bring his knowledge and passion to our sports betting arena at”

Streaming Capabilities

With RSI's newly implemented streaming capabilities, Ditka will be able to stream to BetRivers bettors directly from the app and will provide insight and perspective on the NFL on BetRivers’ social media platforms, plus additional digital and traditional media platforms, the release said.

He will also provide “Da Coach's Picks of the Week” as well as “Beat Da Coach,” a weekly web video that will focus on upcoming Chicago Bears games during the regular season and any postseason.

“As a coach, my philosophy has always been one thing — to win,” Ditka said in the release. “BetRivers strives to develop trusting relationships with its players. I'm really looking forward to helping strengthen those bonds even further by offering advice to its players on how to win.”

The Bears saw their Super Bowl odds improve after drafting Ohio State quarterback Justin Fields in the first round of the 2021 NFL Draft.



Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media ( in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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