With Casino Partnership, BetMGM Approved to Launch Sports Betting in Illinois

With Casino Partnership, BetMGM Approved to Launch Sports Betting in Illinois

BetMGM could become the seventh online sportsbook operator live in Illinois after it received unanimous approval for a management services provider license by the Illinois Gaming Board on Thursday.

The approval for BetMGM, a 50/50 joint venture between MGM Resorts International and the UK’s Entain Holdings, will allow the company to add Illinois as its 20th market and first since opening in New York earlier this month.

The operator will partner with East Peoria’s Par-A-Dice Hotel & Casino to enter the Illinois sports betting market under its management services provider license, which runs for four years.

In a press release issued last week, BetMGM said it planned to launch in Illinois in the first quarter of 2022.

“We're thrilled that BetMGM is now licensed in Illinois," BetMGM CEO Adam Greenblatt told IllinoisBet.com on Thursday. "We thank the Illinois Gaming Board and, pending regulatory approvals, look forward to bringing BetMGM’s leading digital sports betting experience to Illinois sports fans on March 5th, when digital registration is permitted in the state.”

Bonus Bets Expire in 7 Days. One New Customer Offer Only. Must be 21+ to participate & present in IL. In partnership with Par-A-Dice Hotel Casino. Gambling problem? Call 1-800-GAMBLER or text ILGAMB to 53342. Visit BetMGM.com for Terms & Conditions. US promotional offers not available in NY, NV, or Puerto Rico.

Illinois Still Hasn’t Issued Mobile Licenses

Illinois hasn’t issued a mobile sportsbook operator’s license — at a cost of $20 million per license.

The state requires bettors to register in person at a retail location before they can use an online betting app. Originally, Illinois would only waive that provision if a mobile-only license was granted. But a law ending in-person registration by March 5 was signed in late December.

The cost of online-only licenses prompted major online operators like DraftKings Illinois to join forces with casinos or racetracks to enter the market. Now BetMGM has followed suit.

“Today’s Board consideration of the management service provider license for BetMGM will have no effect on the March 5, 2022 date,” a spokesperson for the IGB wrote in an email to IllinoisBet.com. “The March 5, 2022 date was added under legislation signed into law on December 17, 2021 and is a part of a completely different class of licensee’s than the management service provider license that is being considered at today’s meeting.”

The end of in-person sportsbook registration is expected to greatly change the landscape of sports betting in Illinois.

No company officials spoke during Thursday’s IGB meeting, nor did any of the board’s members before approving BetMGM’s request.

How BetMGM Changes Illinois’ Betting Market

The addition of a mobile sports betting mainstay like BetMGM would further cement Illinois online gambling as one of the power players in the nation.

The state has accumulated the fourth-largest handle since launching in 2019, raking in north of $8 billion, behind New Jersey ($22.7B), Nevada ($19.7B), and Pennsylvania ($11.6B), and ahead of No. 5 Indiana ($6B).

Even with online customers needing to register in-person, Illinois still saw more than $800 million in mobile sports betting handle in October — part of a state record total handle of $840.4 million for the month. The state’s handle dipped to $779.8 million in November.

Illinois is the only one of the top five states in handle where BetMGM doesn’t already operate.

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Christopher Boan is a lead writer at IllinoisBet.com specializing in covering state issues. He covered sports and sports betting in Arizona for more than seven years, including stops at ArizonaSports.com, the Tucson Weekly and the Green Valley News.

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